Fundraising Event Experience survey

Classy, a leading online fundraising platform and thought leader, highlighted donors’ 2022 Fundraising Event Experience in a survey of 1,000 event attendees:-- 26% attended live events, while 36% went virtual because there was no live event or because they preferred a virtual experience-- In-person and virtual attendees gave roughly the same dollar amounts (beyond ticket sales). 20% of virtual attendees gave $500+ and 22% of live attendees gave over $500.-- 96% of virtual attendees rated the event excellent or good, while only 87% of live attendees thought the event was excellent or good.

Top Five Favorite Virtual and Live Events:

VIRTUAL ATTENDEES-- Endurance Events (32%)-- Performance (31%)-- Auction (31%)-- Galas (26%)-- Competitions (24%)

LIVE ATTENDEES-- Endurance Events (43%)-- Performance (38%)-- Auction (36%)-- Galas (36%)-- Competitions (29%)