7 Tips for Writing an LOI That Actually Gets Read
A Letter of Inquiry is often the first real impression you make on a funder. It's your chance to open a door, and a poorly written one can close it just as quickly. The good news is that a strong LOI isn't about perfect prose. It's about clarity, fit, and intention.
Here are seven tips to help you write LOIs that get read, get responses, and get you closer to funding.
1. Lead with the fit, not the need.
Funders aren't looking for the most desperate organization — they're looking for the best match. Before you write a single word, make sure you understand this funder's priorities inside and out. Then lead your LOI by demonstrating that your work aligns with what they care about. Don't make them search for the connection. Put it in the first paragraph.
2. State your ask early.
Many LOIs bury the request at the end after several paragraphs of context. Funders read a lot of letters. Make it easy for them by stating what you're asking for — the amount, the purpose, the timeline — within the first few sentences. You can provide context after, but don't make them work to find the ask.
3. Keep it short.
An LOI is not a full proposal. It's an invitation to a conversation. Most should be no longer than two pages, and many of the best ones are a single page. Resist the urge to include everything. Include what's necessary to earn the next step.
4. Tell a story.
Numbers and statistics establish credibility, but stories create connection. Include one specific, human example of the work you do and why it matters. A single well-chosen story is more memorable than a page of data.
5. Show that you know them.
Generic LOIs get set aside. A letter that references a funder's specific priorities, past grantees, or stated areas of interest signals that you've done your research — and that you're a serious, thoughtful partner. Even one or two specific references make a significant difference.
6. Be clear about what happens next.
Don't leave the funder wondering what you want them to do. End your LOI with a clear, specific next step — whether that's a request for a meeting, a notice that you'll be following up, or an invitation to ask questions. Give them a reason and a way to respond.
7. Have someone outside your organization read it.
If someone who doesn't know your work can read your LOI and immediately understand what you do, why it matters, and why you're writing to this funder — you're ready to send it. If they have questions, you have revisions to make.
A strong LOI opens doors. A weak one closes them. Take the time to get it right , and if you'd like a second set of eyes before you hit send, Access Philanthropy's grant writers are here to help.
