Organizational Services
Positioning the organization
It is vitally important to have a clear, concise
and compelling message about your organization
that can lead your fundraising communications.
Developing this communication plan and positioning
your organization is a complex problem that most
organizations have a hard time getting to. Access
Philanthropy can work with the board, staff or
committees to make sure that the message of the
organization is ready and working in letters of
intent and proposals when you need them.
Key messaging
Whether or not you have a marketing plan you
need key marketing messages. This shows that everyone
is on the same page and communicating the same
ideas to your audiences and funders. In Access
Philanthropy’s Key Messaging work you will
learn how to identify priority audiences; how
to gather necessary information about them; what
is it that they want to hear and how to they want
to hear it and how do you identify the unique
things about your organization that will separate
you from the crowd and get you funded.
Customized research
Some people learn well in workshops and can apply
the information back at the office. Many are interested
in specific information tailored to their specific
organization’s needs. Access Philanthropy
will work with you to identify the specifics about
your organization that are fundable and then do
the research and positioning that you can take
to the funders identified. It’s like doubling
your fundraising staff for a fraction of the cost.. |